Heidi Hurdle

Heidi Hurdle is the Knowledge Development Lawyer to Bird & Bird's market-leading Intellectual Property group in London. Her practice focuses on Intellectual Property Law.

She has considerable experience in all areas of IP law, as both a fee-earner and senior knowledge lawyer. As a City-based IP practitioner, she advised a broad spectrum of clients and conducted a number of high-profile cases, particularly in relation to patent and trade mark infringement. She also worked for the publication Practical Law for a number of years, where she was a Legal Editor in the IP and IT team, writing legal updates, practice notes and new precedents.

At Bird & Bird, she provides support and training across the IP team, including a range of client-facing initiatives. This includes editing and contributing to the firm's international publications BrandWrites, DesignWrites, MediaWrites and PatentHub, as well as writing for external publications.

She continually monitors legal and market developments in IP, particularly in the UK and EU, and also internationally, assisting colleagues in being at the cutting edge of their fields of expertise. She also manages key IP content on Solutions Lab, the firm's internal know-how platform, regularly collaborating with other members of the knowledge and client solutions team on knowledge management strategies, including the latest GenAI initiatives.

She represents the IP team externally at meetings of IP associations and industry groups, and is a member of AIPPI, the Pharmaceutical Trade Marks Group and ALPS (the association of dispute resolution knowledge lawyers in the UK).