Lucy Skelton

Lucy Skelton is an Associate in the London Intellectual Property team, specialising in brand management. Her primary practice area is Trademark Law.

She has experience dealing with trade mark, design and copyright matters — contentious and non-contentious. She has advised clients with small and large IP portfolios, from start-up businesses to household names across all sectors, including gaming, retail, food and beverages, finance and pharmaceuticals.

Her day-to-day work includes advising on all aspects of brand protection, working collaboratively with clients to understand their business and brand desires and offering a commercial and practical approach when considering next steps. This includes preparing multi-jurisdictional brand filing strategies; clearance searches for new brands or brand expansions; enforcement of existing rights within the UK and internationally, including proceedings before the IP Registries (opposition, invalidation and revocation); settlement negotiations; and preparing undertakings, settlement and co-existence agreements. She also has experience with various other commercial intellectual property matters such as assignments, licence agreements and ambassador agreements.

Before joining Bird & Bird, she worked at a firm in London specialising in intellectual property matters, working on pre-action infringement matters in the UK with a particular focus on look-a-likes and dupe products within the FMCG and fashion industries — an area becoming increasingly important as more look-a-like products appear in the market, targeting both leading brands and start-up businesses.