Aaron Hetherington

Aaron Hetherington is a Chartered Trade Mark Attorney in the London Intellectual Property team at Bird & Bird, specializing in brand management. His primary practice area is Trademark Law.

He advises on a broad range of legal issues relating to brand protection and enforcement, including the suitability of a trade mark or design for registration, clearance searches to identify problematic earlier rights, global filing projects, and contentious matters such as oppositions and infringement actions.

He is experienced in assisting clients with diverse needs, from smaller start-ups to large high-profile organisations, across sectors including telecoms, media, finance, food and beverage, and aviation. He focuses on recognising the specific commercial interests of each client to provide tailored, clear legal advice.

He regularly contributes to legal publications and is the primary editor of Bird & Bird's monthly contribution to the CIPA Journal, providing updates on recent trade mark case law. He has also contributed to the CITMA Review, reporting on legal developments and their practical implications for clients.