Megan Harrison

Megan Harrison is an Associate in the Commercial Group in London and a member of the Retail & Consumer, Wellness, and Media, Entertainment & Sport sector teams. Her primary practice area is Consumer Protection Law.

She primarily supports consumer-facing brands across a variety of industry sectors, including food & beverage, retail, fashion, beauty, wellness and education.

She assists clients with both their domestic and international expansion — whether by helping them enter new markets or exploit new growth channels. She regularly advises on and assists with the drafting and negotiation of franchising agreements, e-commerce agreements and key supply chain arrangements, including manufacturing, distribution, supply, warehousing and logistics agreements. Her commercial contract experience also includes software licences, outsourcing arrangements, SaaS agreements and sponsorship agreements.

Compliance with consumer regulation is another area in which she advises clients, including preparing website and subscription terms and conditions and assisting with social media and marketing concerns such as copy clearance, ASA compliance and promotional terms and conditions.

In recent years she has completed two client secondments: one at a large multinational bank and the other with a global food & beverage client. These in-house experiences have provided her with deep insight into the challenges and opportunities facing international businesses, both in terms of protecting their existing assets and goodwill, and their international strategy and growth.

Before joining Bird & Bird, she worked in-house for both a television rights company and a media, technology and gaming company, gaining invaluable commercial knowledge supporting businesses adapting to and exploiting technological advances.